Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty.

Develop approaches for attribution, budget allocation, and calculating customer lifetime value. Explore customer engagement techniques, including personalization, storytelling, and community building,

Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success.

Gain frameworks and tools you can apply to your organization’s digital marketing strategy. Discover how to acquire and retain customers through paid, owned, and earned media