Certificate in Entrepreneurial Marketing
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US$2,850
4 weeks, 5-6 hrs/week
Cultivate the entrepreneurial mindset and acquire the essential tools needed to build a viable and scalable business, even with minimal data, limited resources, and tight budgets. Learn to navigate challenges effectively while maximizing your potential for.
Overview
01
Develop and continually adapt go-to-market strategies.
Evaluate and identify growth opportunities
03
Establish a customer selection strategy, including buyer personas and journeys
05
Understand the importance of brand-building and the key components of an effective brand
02
Distinguish between marketing- and sales-led organizations and marketers’ role in each
04
Devise strategies for engaging and influencing the stakeholders making purchasing decisions
06
Build a media strategy across paid, earned, and owned channels
Enrollment
* No documentation required
All learners must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course.