About
Course Overview This course equips learners with the skills to design, execute, and optimize data-driven digital marketing strategies. Students will explore core digital marketing channels, tools, and frameworks while learning to align campaigns with business goals, measure ROI, and adapt to evolving trends. Course Objectives By the end of this course, students will be able to: 1. Develop a comprehensive digital marketing strategy aligned with business objectives. 2. Leverage key channels (SEO, social media, email, PPC, content) effectively. 3. Analyze data to optimize campaigns and measure ROI. 4. Stay ahead of emerging trends (e.g., AI, automation, privacy regulations). Recommended Tools & Resources Free Tools: Google Analytics, Google Keyword Planner, Meta Business Suite. Paid Tools: SEMrush, HubSpot, Hootsuite (free trials provided). Readings: Digital Marketing for Dummies by Ryan Deiss. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger.